For this campaign, we created a heartwarming and engaging content series to celebrate Father's Day in conjunction with the excitement of the FIFA World Cup Brazil 2014.
The concept involved Interviews with the #1, reinforcing Lenovo position as the #1 brand in the category, where we featured father and son pairs sharing their thoughts and experiences through a unique ping-pong style Q&A. The pairs answered rapid-fire questions, giving a personal and often humorous glimpse into their relationships, as well as their shared love for football.
The content was strategically released on social media, tapping into the global fervor surrounding the World Cup while also emphasizing the emotional connection between fathers and their children. This campaign blended storytelling with the passion of football, delivering relatable and engaging content for the audience.
