In 2011, LG proudly served as the official sponsor of the Copa América tournament in Argentina, bringing fans closer to the action through an exciting consumer promotion. To activate its sponsorship, LG launched a unique campaign that allowed customers to win exclusive opportunities, including tickets to attend live matches and the chance to present the prestigious "Man of the Match" award directly at the stadium.
This promotion not only enhanced the fan experience but also solidified LG's connection with football enthusiasts across the region. By offering unforgettable moments, such as standing on the pitch to celebrate the game's standout player, LG successfully engaged consumers and deepened brand loyalty during one of the most anticipated football events in Latin America.
