Bimbo partnered with Lionel Messi to launch its new super-light bread, so in order to promote it, we created this interactive, real-time stunt in one of busiest corners of buenos aires. This massive display was live-streamed, allowing fans to be part of the action. their tweets instantly converted into goals that flipped the scoreboard in real time. The entire production generated huge international PR and earned media, making the product a sales success overnight.
