The Name Confusion

A proactive, pro-bono work for the non-profit "Fight Against Alzheimer's Association" (a.l.m.a. in Spanish).

We partnered with one of the biggest fútbol clubs in Argentina to execute a pre-match activation and PR stunt to make everyone feel one of the clearest symptoms an Alzheimer's patient experiences.

11th Most Awarded Campaign in the Charity sector in the world,
according to The Drum's mag list in 2023.

x2 Cannes Lions Winner 2023
🦁 bronze in Health and Wellness
🦁 bronze in Entertainment for Sport

and... cannes lions winner in 2024
🦁 silver in media

🏆 x6 Clio AWARDS
🏆 x6 Clio health
🏆 x6 Clio Sports
🏆 x3 L.I.A. AWARDS
🏆 x15 El Ojo de Iberoamérica

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