Ozempic Fútbol
In 2025, we launched Ozempic’s first-ever social media campaign aimed at engaging soccer fans with Type 2 diabetes during the FIFA Club World Cup. This initiative was designed to connect the global soccer community with valuable health information in a way that resonates with both the General and Hispanic markets. By tapping into the excitement of one of the most watched sporting events in the world, the campaign effectively combined the passion of soccer with the importance of managing Type 2 diabetes.