Awards: IAB: Interactivo. gold. 2014.
With the new product, traditional bidets had less work to do, allowing them to "celebrate" their newfound freedom. The campaign cleverly demonstrated how the flushable wipes could offer a fresh, clean experience, reducing the need for bidets, while humorously showcasing their "retirement" from daily duties.
This creative activation captured attention with its playful and interactive approach, engaging the audience and positioning Higienol as a modern, efficient, and essential hygiene solution.
